- Woman is the other of man, animal is the other of human, stranger is the other of native, abnormality the other of norm, deviation the other of law-abiding, illness the other of health, insanity the other of reason, lay public the other of the expert, foreigner the other of state subject, enemy the other of friend (Bauman 1991: 8).
- Chapter 4: The spectacle of the 'other' Add to My Bookmarks Export citation. Type Chapter Author(s) Stuart Hall Date 2013 Is part of Book Title Representation Author(s) Stuart Hall, Jessica Evans, Sean Nixon Date 2013 Publisher Open University Press, SAGE.
The Society of the Spectacle is a philosophical text presented in nine chapters and 221short theses. Each thesis is brief—about a paragraph in length. The text presents an extensive reinterpretation of the philosophy of Marx, with particular focus on commodity fetishism and contemporary mass media. The work of Lukács is central to many theses, as is the philosophy of Hegel. In addition, the text expands Marx's notion of alienation well beyond labor. Debord directly addresses Soviet and American societies in the work.
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The text is divided into nine named and enumerated chapters, each of which presents a basic theory and develops it with supporting matter and interpretation. The author presupposes a highly educated reader and throughout the text a plethora of references and insinuated references are discovered. The meaning of the text will change with the reader's familiarity with the various philosophies connected to the text. In general, a reader must be familiar with Marx and Hegel to make much sense of large portions of the text, particularly Chapter 4. Other sections are less dependent upon external references and much can be gained by a study of them, such as in Chapter 1, independent of other sources.
Debord suggests that modern society has undergone a significant and unique development since around the time of mass industrialization. People have moved away from the existence of necessity and toward an existence of surplus. As modern production has enabled the mass accumulation of capital, so it has changed the fundamental nature of the experience of living. Although this shift could have occurred in several ways, it did occur through a capitalist mechanism that has drawn upon several preexisting paradigms for support, notably Christianity. The result is Debord's society of the spectacle where, first, the condition of being is replaced by the condition of having; and, second, the condition of having is replaced by the appearance of having. In other words, modern production has enabled a surplus of the necessities of life so great that most people never face the reality of, e.g., starvation. In the early stages of the spectacle, massive amounts of capital are stockpiled—being is replaced by having. In the later stages of the spectacle, amassed capital becomes so immense that it is valueless within the system—having is replaced by the appearance of having.
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Representation relies on the “link between visibility and poweras certain human subjects become great spectacles (“Spectacle of the Other”195). Photography and narrative mastery are two of the mechanisms through which the tourist gaze can fix differences between the tourists and the spectacle of the other as well as reinforce. Theater and concert hall design is both artistically and functionally complex. As in all architectural design, the making of qualitatively effective and t echnically functional space at an economical cost is paramount, but compared to other architectural building types, performancefacilities are set apart by soph isticated electromechanical. Stuart Hall Date 2013 Is part of Book Title Representation Author(s) Stuart Hall, Jessica Evans, Sean Nixon Date 2013 Publisher Open University Press, SAGE Pub place London, Milton Keynes, Thousand Oaks, Calif Edition 2nd ed ISBN-205474, 634.